Great article, it really hits some key points in speaking. It seems as though you are speaking of both Oratory and Persuasion. Oratory in that you are connecting with an audience, and Persuasion in that you are describing the methods in which to evoke a certain response within the audience. Aristotle did a large study on this and in summary there are 3 key ingredients that he holds highly in effective speech: Logos (Being an informed/intelligent speaker), Pathos (Speaking of something that applies to the audiences emotions), and Ethos(Logical reasoning and progression throughout the speech). It's worth studying, and if you plan on doing public speaking, this may serve you well. /smile